signature system

  • What Every Nutritionist Must Have for A Successful Business

    It still blows my mind how many nutrition & wellness practitioners don’t think that they need the single most important thing in any business to make it a success… a Niche!

    Knowing your niche is the key to having a successful, sustainable business that you actually LOVE!

    Your niche is the combination of WHO you serve, WHAT their one big problem is and HOW your service solves that for them.

    Business Coach for Nutritionists Hayley Stathis standing with a clipboard
    Having a niche in your business does amazing things:
    • It makes it super easy for clients to see that you’re the practitioner for them
    • It opens doors to endless opportunities
    • You become more focused and with that comes more creativity and ideas
    • You can become an expert and feel more fulfilled by your work
    • It makes marketing easier and way more effective (heard the saying, “if you market to everyone, you market to no one?”)

     

    Let’s break it down a bit more (because while it’s the ONE single most important thing in any business, it’s also often really tricky to wrap your head around).

    WHOย – the first part is the people you serve, also known as your ‘target market’. Think more along the lines of a ‘community’ rather than what is typically taught in marketing these days, your ‘ICA’ or ‘Ideal Client Avatar’ (I think the whole ICA thing is too granular and it is also quite discriminatory… so I teach my clients to think of communities of clients all grouped together through the big problem that they have/the result they want).

    WHATย – This is their one big problem that they want solved asap (and that they are willing to pay you good money to help them solve it!) Often practitioners don’t pick a problem with enough gumption to it, and they try to market to something like “people who want to feel healthy” You’re WHAT needs to be high priority for your person to solve, so think things that are impacting their life on a daily basis.

    HOW –ย This part of the Niche formula is your method or process for helping your ideal client/target market solve their big problem. The most successful entrepreneurs develop a ‘signature system’ that they become known for. You might have the basic steps of a signature system already – if you’ve been working with a certain type of client for a while just think of the typical steps you take them through.

    If you don’t yet have a clear idea of your niche, then make figuring it out a priority for the next 30 days. Even just a ‘starter niche’ – you don’t have to stick with it and you CAN change your mind. Try then focusing your marketing towards that niche for 90 days and see what happens.
    (And no, choosing a niche doesn’t mean that you have to turn people away… at least not at the beginning. Trust me though, once you’re attracting an abundance of your ideal client then you will happily refer on anyone outside your niche ๐Ÿ˜‰ )
    Head on over to my Free Online Community ‘Prosperous Practitioner‘ where we talk about Niche a LOT as well as all sorts of other business and marketing advice for driven Nutrition Professionals, Health Coaches and Wellness Entrepreneurs!

    Hayley x
  • Biggest Mistakes Nutrition Practitioners Make When Creating Programs

    If you do anything for your business today, let it be reading this blog all the way to the end ๐Ÿ˜‰ I am about to share with you the BIGGEST MISTAKE I see Nutrition Practitioners & Health Coaches make when they create programs… and I’ll also share my 4 Core Framework to creating a program that SELLS! And that delivers the transformation your clients so desperately want.

    The biggest mistake I see Nutrition Practitioners & Coaches often make when creating a program is this:

    Thinking that all they need to do is put together some meal plans, recipes, videos lessons, a pretty workbook and a Facebook group and (maybe) throw in some coaching sessions or consults. And although these are important elements of your package, they are NOT what will get your client to buy, nor what will get them results.

    Ultimately, your client wants to buy a solution to their problem and so it is the promise of the RESULT that will get them signing up to your program.

    What you need to create and then communicate is a Signature System (or what I often refer to as a Marketable Method because once you have created your Signature System โ€“ and believe me it will take work โ€“ you have a VERY powerful marketing tool).

    In my Package & Prosper Mastermind, I teach my clients an incredible process for creating a signature system. We work out, step by step, exactly what their client needs to go through in order to move from point A (where she is now) to point B (where she wants to be). It’s about much more than the meal plans or the videos – that’s simply the delivery method – it’s not the system.

    Every step in your system needs to have a purpose. It needs to be there for a very specific reason of teaching the client something key to their success.

    A Signature System is the series of steps or the method that you repeatedly take clients through to get them from Problem to Result.

    And THAT is what sells!

    So when you are talking about your Signature System or your Program, potential clients donโ€™t really want to hear about how many video lessons they get to watch or how many pages the workbook is. They donโ€™t really even care how many sessions they get with you โ€“ they might ask those questions but only once they are clear on ONE thing:

    Can you help them get the RESULT they so desperately want?

    My 4 Core Framework for creating a Signature System & Program that sells is this:

    Education – What are you trying to teach your client? What knowledge must she have in order to solve her problem? That can include things like:

    • What are the underlying drivers of the problem (not just the symptoms she is experiencing)
    • Myths and misconceptions, things that work and things that donโ€™t
    • Important steps or lessons that she needs to know
    • WHY she needs to do the things you are asking of her, why itโ€™s important (as while clients donโ€™t need the whole textbook they do need to know the concept in order to understand and change)

    Action – What are the practical action steps that she needs to take? There will be several of these at each step of your Signature System and keeping your client in action is how she will move towards the result she wants. If you include any consults or coaching sessions in your program, make sure you end with clear action steps for your clients.

    Accountability – I believe that this makes up about 50% of what our clients pay us for, if not more! What specific strategies will you use to keep your client on track and in action throughout her time working with you?

    Community – The reason I love group programs so much (and why even in my 1:1 programs I always had a private Facebook Group for all clients to join) is because it creates community. Sharing your journey with like-minded people is powerful. It helps clients feel supported, keeps them accountable and it gives them social proof as in โ€œoh, if she can do it, so can I!โ€

    So can you see how creating a Signature System, or a program that truly transforms your client and has them referring everyone they know to you, is about more than the number of consults, the meal plans and the video lessons?

    You need to really ensure that you have carefully thought about my 4 Core Framework to ensure that your Signature System sells. If you want help with any of this, then my Package & Prosper Mastermind could be perfect for you.

    We go deep into the Mindset, Method & Marketing of creating and selling powerful transformational programs โ€“ and an online business you LOVE!

    Apply here for a Mastermind Discovery Session

    Hayley xx

  • One Signature System, Used Multiple Ways

    Just in case you haven’t been following me for long, you may not yet know what a signature system is. If not, check out THIS blog post first… and then come back and read this one ๐Ÿ˜‰

    When you have a Signature System in your business, youโ€™re not locked into delivering one way. Oh no, the beauty of having a method is that you can deliver it multiple ways!

    nutritionist working from home in kitchen with fruit and green smoothie

    In my nutrition practice, I took clients through my Signature Hormonal Weight Loss Program in various ways, including:

    • 1:1 in clinic
    • 1:1 in clinic with some online components too
    • 1:1 telehealth sessions
    • As a group program with coaching calls on zoom
    • And lastly as a Hybrid with some 1:1 sessions and some group accountability (and that was the most lucrative way that also got the BEST results!)

    I could have even create a self-study version that would have been passive income.

    You see, your Signature System is not just a program. Itโ€™s your entire way of working with your ideal client. Itโ€™s your custom method that you use to get them results, or the process that they follow to achieve the transformation that they want.

    Let me break it down for you with some examples of how you could run a signature systemโ€ฆ and we will use the example of my old Hormonal Weight Loss Program โ€˜Nourish Yourself Slimโ€™ (or NYS for short!) as an example. I have also included some prices as a guide, so you can see how your pricing strategy could workโ€ฆ

    NYS PROGRAM โ€“ a 12 week online program for women 40 plus experiencing hormone changes and stubborn weight gain

    Option 1: Self Study Program $497

    • Access to my 8 module online curriculum only
    • A generic meal plan & recipes (same for everyone)

    Option 2: Group Program $997

    • Access to 8 module online curriculum
    • Fortnightly group coaching calls on zoom
    • Private Facebook group
    • 1:1 Initial Consult with you
    • Personalised Nutrition & Supplement Plan

    Option 3: 1:1 Program (either in clinic or telehealth) $1697

    • Access to 8 module online curriculum
    • 1:1 Initial Consult (including any testing you might want to do)
    • Personalised Nutrition & Supplement Plan
    • 5 x 1:1 follow up sessions, held every 2 weeks

    Optional: If you are also running your Sig System as a group you could position your 1:1 as a VIP upgrade, where they get access to everything in Option 2, plus the 1:1 sessions! And then for that you could charge an extra $500, for example!

    In each of these examples, it is the SAME signature system that you are taking your client through. The same way of working. What changes each time is the delivery and the elements that are included!

    Hayley Stathis Business & Marketing Coach for Nutritionists and Health Coaches sitting on a kitchen counterWorking like this makes you feel so streamlined, so in flow and itโ€™s also very smart business! You can easily scale by offering your program 1:many or by hiring other practitioners to deliver it to more people. Or creating a version of it thatโ€™s pre-recorded and it becomes passive income.

    Gosh, you could even write a book!

    Do you have a signature system in your business? If so, Iโ€™d love to hear about it. Comment below and tell me what it is and how itโ€™s going for your business. And if you donโ€™t yet have a Signature Systemโ€ฆ OMG, why not?! It will seriously CHANGE YOUR LIFE!

    I would love to help you figure yours out, so make sure you check out the Package & Prosper Mastermind where we do exactly that!