If you do anything for your business today, let it be reading this blog all the way to the end 😉 I am about to share with you the BIGGEST MISTAKE I see Nutrition Practitioners & Health Coaches make when they create programs… and I’ll also share my 4 Core Framework to creating a program that SELLS! And that delivers the transformation your clients so desperately want.
The biggest mistake I see Nutrition Practitioners & Coaches often make when creating a program is this:
Thinking that all they need to do is put together some meal plans, recipes, videos lessons, a pretty workbook and a Facebook group and (maybe) throw in some coaching sessions or consults. And although these are important elements of your package, they are NOT what will get your client to buy, nor what will get them results.
Ultimately, your client wants to buy a solution to their problem and so it is the promise of the RESULT that will get them signing up to your program.
What you need to create and then communicate is a Signature System (or what I often refer to as a Marketable Method because once you have created your Signature System – and believe me it will take work – you have a VERY powerful marketing tool).
In my Package & Prosper Mastermind, I teach my clients an incredible process for creating a signature system. We work out, step by step, exactly what their client needs to go through in order to move from point A (where she is now) to point B (where she wants to be). It’s about much more than the meal plans or the videos – that’s simply the delivery method – it’s not the system.
Every step in your system needs to have a purpose. It needs to be there for a very specific reason of teaching the client something key to their success.
A Signature System is the series of steps or the method that you repeatedly take clients through to get them from Problem to Result.
And THAT is what sells!
So when you are talking about your Signature System or your Program, potential clients don’t really want to hear about how many video lessons they get to watch or how many pages the workbook is. They don’t really even care how many sessions they get with you – they might ask those questions but only once they are clear on ONE thing:
Can you help them get the RESULT they so desperately want?
My 4 Core Framework for creating a Signature System & Program that sells is this:
Education – What are you trying to teach your client? What knowledge must she have in order to solve her problem? That can include things like:
- What are the underlying drivers of the problem (not just the symptoms she is experiencing)
- Myths and misconceptions, things that work and things that don’t
- Important steps or lessons that she needs to know
- WHY she needs to do the things you are asking of her, why it’s important (as while clients don’t need the whole textbook they do need to know the concept in order to understand and change)
Action – What are the practical action steps that she needs to take? There will be several of these at each step of your Signature System and keeping your client in action is how she will move towards the result she wants. If you include any consults or coaching sessions in your program, make sure you end with clear action steps for your clients.
Accountability – I believe that this makes up about 50% of what our clients pay us for, if not more! What specific strategies will you use to keep your client on track and in action throughout her time working with you?
Community – The reason I love group programs so much (and why even in my 1:1 programs I always had a private Facebook Group for all clients to join) is because it creates community. Sharing your journey with like-minded people is powerful. It helps clients feel supported, keeps them accountable and it gives them social proof as in “oh, if she can do it, so can I!”
So can you see how creating a Signature System, or a program that truly transforms your client and has them referring everyone they know to you, is about more than the number of consults, the meal plans and the video lessons?
You need to really ensure that you have carefully thought about my 4 Core Framework to ensure that your Signature System sells. If you want help with any of this, then my Package & Prosper Mastermind could be perfect for you.
We go deep into the Mindset, Method & Marketing of creating and selling powerful transformational programs – and an online business you LOVE!
Apply here for a Mastermind Discovery Session