Business

  • Why Using Done for You Content in Your Nutrition Business is Smart!

    What is ‘Done For You’ or DFY content? It’s sometimes called PLR or Private Label Rights and YES, this type of content IS available for Nutrition Practitioners and Health Coaches. In fact, if you check out my Shop, you’ll see some good examples 😉

    DFY is content that is created for you, often sold as a template that you are free to edit and brand and then use with your clients. You know, like those ready made programs or templates for creating lead magnets and social media posts… you can even buy DFY sales page or website templates.

    Hayley Stathis Business Coach for Nutrition Professionals sitting on a cane chair with a laptopSometimes, it can feel a little bit like cheating to purchase done-for-you content.

    I mean, shouldn’t we all create our own 100% original materials?

    I don’t think so. Not for everything, anyway.

    What are you, a health professional or a content marketer?

    Isn’t it a smarter business decision to outsource certain areas so that you can be more efficient and focus your precious time on doing what you do best – taking care of your clients?

    And the reality is that most of us practitioners, coaches and wellness peeps are so time poor, even if we wanted to create everything from scratch we never would find the spare hours to do it! And so nothing is created and people miss out on experiencing your magic 🙁

    At the end of the day, your main job is to help your clients to feel better. So if investing in a headstart with some DFY content, materials or templates helps you get in front of more people, then I for one think that’s a great thing!

    But what if my competitors also buy the same materials?

    I am sometimes asked if it matters whether another practitioner in your area or niche uses the same DFY content or nutrition program. And I always answer that I don’t think it matters one little organic popsicle.

    Here’s why…
    • Every single natural health and wellness practitioner, health coach, wellpreneur and nutrition blogger is pretty much saying the same things anyway – eat wholefoods, exercise, practice mindfullness, sleep well etc
    • And there are MORE than enough people to go around who need our help, right?
    • If we worried that we were going to be saying the same things as someone else, then we would never speak at all!
    • We will all add our own unique flavour to any done-for-you content, and as we are all different we are likely to attract very different clientele to our practices anyway

    So as long as the done for you content for nutritionists, health coaches and natural medicine entrepreneurs that you buy is EDITABLE and able to be branded as your own, then go for it!

    I am always telling my Mastermind clients that it’s waaay easier to edit something that start from scratch. It’s a springboard. And it’s totally okay (in fact, it’s SMART!)

    If you need help with creating a Done For You Nutrition & Health Coaching Program, a Webinar or Workshop to attract new clients or some Social Media Templates designed for Nutrition & Health Practitioners… then make sure you check out my shop “Wellness Content Co

    Hayley xx